About us
Boutique cross-cultural branding consultancy specializing in China entry
Our team heading to your project
Just a cool banner of us
Working hard every day
Team going for a ride
OUR APPROACH
We combine
CULTURAL INSIGHTS
LINGUISTIC FLUENCY
STRATEGIC CLARITY
to help global brands become locally resonant without losing authenticity.
we believe
Most global brands entering China don’t fail because of weak products. They fail because their message doesn’t feel human in the local culture. INBEN bridges global strategy with Chinese cultural insight, building brand systems that stay globally consistent yet locally loved.
When brands feel human, they connect — across markets and across hearts.
