Tier 1 — The Diagnostic

Brand
Viability
Check

$1,200 Fixed Fee • Rapid Evaluation • Ideal for Early-Stage Feasibility

Designed for:

Brands expanding into the Chinese market, ensuring their identity remains clear, safe, and consistent across languages and cultural rules.

Approach:

Through a fast, expert assessment, we evaluate how well a brand can enter and resonate in China—culturally, linguistically, visually, and emotionally—identifying risks, misalignments, and opportunities before they reach the market.

Outcome:

A focused set of insights that help brands adapt with precision while protecting what makes them distinctive.

Includes:

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1. Target Market & Positioning Review

A high-level appraisal of your brand’s market fit, audience alignment, and positioning clarity for China — identifying where your brand matches local demand and where expectations diverge.
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2. Cultural & Linguistic Risk Evaluation

An expert review surface­-level cultural, linguistic, and communication risks — including tone-of-voice compatibility, naming recall issues, messaging clarity gaps, and visual resonance challenges.
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3. Strategic Localization Recommendations

A prioritized set of adaptation actions covering naming, messaging, tonal direction, proof requirements, and visual adjustments — outlining what must be improved for a credible and culturally aligned market entry.
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Other Services

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Cross-Culture Brand Kit

Your complete brand system for entering China — or entering both markets with a single, human-centered core.

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Local Brand Kit

For brands focused on one market (English or Mandarin), we create culturally authentic, emotionally resonant identities.

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